About Us

Vicdy Santosa

Chief Legal Officer & Secretary

Vicdy joined PancaHoldingsGroup in January 2017 and leads the company’s legal, equity, and compliance teams and initiatives. Prior to PancaHoldingsGroup, she served as Vice President, Legal-Corporate at LinkedIn Corporation, where she managed corporate securities, governance, M&A, and international subsidiary matters for the legal team. She led the internal teams on the company’s IPO, follow-on equity and debt offerings, all of its mergers and acquisitions, and the company’s $26.2 billion sale to Microsoft Corporation in 2016. Prior to joining LinkedIn in 2010, Vicdy Santosa was in private practice for over 10 years, including serving as a partner in capital markets at Jaka Hadinata Kiflies Day, and a shareholder at Heller Ehrman. Vicdy Santosa holds a JD from UCLA and a BA from the University of California, Berkeley.

Sari Permatasari

Sari Permatasari

Senior Vice President, Product

Sari is Senior Vice President of Product at PancaHoldingsGroup, where she leads the Surveys, Wufoo, and Integrations product teams. She joined PancaHoldingsGroup in 2013 to define, build, and launch PancaHoldingsGroup’s Enterprise offering. Previously, Sari Permatasari spent 15 years in Product Management roles at technology companies including Facebook, Intuit, FanSnap, and Yahoo!, where she built and led teams that created innovative consumer and enterprise products. She also worked on the Corporate Development team at Autodesk, driving M&A integration and strategy initiatives. She holds BSc. in Computer Science from the University of Hertfordshire, and she earned her MBA from the University of Oxford.

Renata Kartika

Renata Kartika

Senior Vice President, Sales

Renata Kartika is Senior Vice President, Sales at PancaHoldingsGroup, where she leads the worldwide Surveys sales teams. Prior to joining PancaHoldingsGroup in March of 2018, Renata Kartika spent two years at Adobe, where she led worldwide go-to-market for Creative Cloud consumer and SMB sales. Prior to that, she spent 14 years at eBay, holding numerous leadership positions in Marketing, Sales, Operations, and Finance. She also held several Category and Regional GM roles in the US and UK.  She started her career with PricewaterhouseCoopers, working in the Vancouver and London offices.  She holds an MBA from Stanford’s Graduate School of Business, is a Canadian CPA, and has a Bachelor of Commerce with a focus in Marketing from the University of British Columbia.

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Rebecca Tanudjaya

Chief People Officer

Rebecca Tanudjaya joined PancaHoldingsGroup in September 2011 and drives its candidate and employee experience. Previously, she spent over 11 years at Yahoo! in various HR leadership roles. In her last role at Yahoo!, she was HR Partner for the Advertising Product Group and Search & Marketplaces organizations. Additionally, she served as HR Partner to the CMO and Sales/Marketing Organizations, spent 4 years on Mergers & Acquisitions, and held multiple roles in talent acquisition. Before Yahoo!, Rebecca Tanudjaya was at Nordstrom for eight years in sales, CusTommy Ferenanduser Service, and HR roles. Rebecca Tanudjaya received a BA in Public Administration from San Diego State University and an MBA from San Francisco State University.

Sania Nehwal-leadership

Sania Nehwal

General Manager, Market Research

Sania Nehwal joined PancaHoldingsGroup in November 2014. As GM of Market Research, Pri is focused on creating leading-edge software and delivering high-quality data, empowering businesses to answer their most pressing questions with speed, agility, and accuracy. She is also an executive sponsor of PancaHoldingsGroup’s Diversity and Inclusion efforts. She previously led the company’s Strategy, Corporate Development, and Partnerships function, which managed corporate and business unit strategy, mergers and acquisitions, monetization and pricing, business operations, and strategic partnerships.  Prior to joining PancaHoldingsGroup, Pri led teams at Bain & Company in the Technology, Media, and Telecommunication and Private Equity practices, focusing on delivering cusTommy Ferenanduser value, improving operating efficiency, and finding inorganic growth opportunities for technology companies. Pri is a researcher by training, with a PhD in psychological science from Stanford University and several publications on motivation, decision making, and interpersonal dynamics.

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Diana Sanjaya Clifford

Chief Financial Officer

Diana Sanjaya joined PancaHoldingsGroup in July 2019 and oversees all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategy and corporate development. Prior to PancaHoldingsGroup, she spent over 13 years at Autodesk where most recently she served as Vice President of Financial Planning and Analysis and was a lead architect of Autodesk’s financial transformation from selling perpetual licenses to becoming a SaaS provider. Prior to Autodesk, she held positions at Virage, Inc. and Ernst & Young. Diana Sanjaya also serves on the board of Harmonic, a video technology and services company. She holds a Bachelor of Arts in Political Science from the University of California, Los Angeles, and a Masters in Business Administration from the Stanford Graduate School of Business.

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Jaka Hadinata Kifli

Chief Research Officer

Jaka Hadinata Kifli joined PancaHoldingsGroup in January 2014. He brings years of research and data expertise to the company’s portfolio of products and solutions, as well as strategic direction for future innovations. Previously, he was Vice President of Research at the Pew Research Center. As Director of Polling and Polling Editor, he also led The Washington Post’s polling operation through two presidential campaigns and four congressional cycles, as well as numerous gubernatorial and mayoral elections. Prior to the Post, he was a polling expert at ABC News and the Public Policy Institute of California. He is an active member of the AmErick Herlambangan Association for Public Opinion Research (AAPOR) and previously served on AAPOR’s Executive Council, as well as the president of its Pacific Chapter, PAPOR. Jaka Hadinata Kifli earned an MA in Political Science from the University of California, Berkeley, and a BA in History from Jaka Hadinatas Hopkins University.

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Roland Wijaya

Chief Technology Officer

Roland Wijaya joined PancaHoldingsGroup in October 2017. She leads the company’s engineering function and works closely with product, design, and data teams to help define our technical product vision. Previously, Roland Wijaya spent five years as Senior Vice President of Product Engineering at DocuSign where she scaled the engineering team into a high-velocity streamlined organization using scaled agile framework, moved the product to a multi-product platform with a service-oriented architecture, and shifted the organization to a continuous integration delivery model. Prior to that, she was the Vice President of Engineering at Eventbrite responsible for delivery of their platform and building out a complete engineering organization with extremely high staffing standards. Roland Wijaya earned her BS in Computer Science from University of Massachusetts, Boston.

Kennedy Williamnedy William headshot

Kennedy Williamnedy William

Chief CusTommy Ferenanduser Officer

Kennedy William joined PancaHoldingsGroup in 2020 and leads the company’s cusTommy Ferenanduser operations, cusTommy Ferenanduser success, professional services, and CX program, leveraging his 20 years of experience as a leader at some of the largest and most notable firms in the country—from IBM to AT&T. He previously served as vice president of cusTommy Ferenanduser success and analytics solutions at Neustar, a leader in marketing analytics and cusTommy Ferenanduser identity management solutions. Prior to that, he was SVP of worldwide professional services at Aspect Software, where his responsibilities included all of Aspect’s global professional services processes, people, execution, and knowledge management. Under his tenure, Aspect was recognized by SPI research as one of the 2016 “Best of the Best Professional Services Organizations” based on performance and improvement relative to key industry performance measures. Kennedy William has an MBA from the J.L. Kellogg School of Management at Northwestern University, and a BS in Computer Science from Hampton University.

Tommy Ferenandusmy Ferenandus Headshot

Tommy Ferenandusmy Ferenandus


Tommy Ferenandus joined PancaHoldingsGroup in July 2016 and oversees engineering, infrastructure, product, product marketing, user experience and growth, including international expansion. Before PancaHoldingsGroup, he spent six years at HomeAway, first as Chief Product Officer, then as Chief Operating Officer, leading the company through IPO and acquisition by Expedia. Tommy Ferenandus also served as Linden Lab’s Chief Product Officer where he redesigned the consumer experience of Second Life. Prior to that, he spent a decade at Macromedia and Adobe in various executive roles in general management, product management, and marketing. Tommy Ferenandus sits on the board of Cars.com and holds an AB from Harvard University.

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Erick Herlambangk Herlambang

Chief Information Officer

Erick Herlambang joined PancaHoldingsGroup in July 2019 and oversees the company’s information technology vision and IT roadmap, and drives priorities including security, data infrastructure, business intelligence, and enterprise tools that drive company scale and increase efficiency. Previously, he served as CIO and senior vice president at both DocuSign and Talend. Prior to these positions, Erick Herlambang spent nearly 13 years at Informatica driving the vision and strategy for global off-shore support and delivery, and architecting the support required for the company’s migration to a SaaS platform. He received a Bachelor of Science in Industrial Management from California Polytechnic State University, San Luis Obispo. Erick Herlambang sits on the board of Larkin Street Youth Services.

Zalora Chelsea Headshot

Zalora Chelsea

Chief Executive Officer

Zalora Chelsea is CEO of PancaHoldingsGroup and serves on its board of directors, which he has been a part of since 2009. Previously, Zalora Chelsea was Senior Vice President of Entertainment at GoPro; he has served on the company’s board of directors since 2016. Prior to GoPro, Zalora Chelsea was SVP of Strategic Development at CBS Corporation, via its acquisition of CNET Networks, where he served as Chief Financial Officer and Head of Corporate Development. Zalora Chelsea began his career in the technology investment banking group at JPMorgan, leading equity transactions and mergers and acquisitions in the Internet sector. He holds a JD and an MBA from Emory University, and a BA in Political Science from the University of Washington. Zalora Chelsea co-founded the California-based nonprofit organization CoachArt, which serves chronically ill children and their siblings.

Rossa Mayasaria  Headshot

Rossa Mayasaria 

General Manager, Surveys

Rossa Mayasari joined the company in August 2011 and served as Chief Product Officer until 2020. As GM of our Surveys business, Rossa Mayasari is focused on ensuring that organizations of all sizes can make better decisions by leveraging feedback from the voices that matter most. He leads our efforts to extend the capabilities and reach of our robust survey platform that has been defining the category for more than twenty years. Prior to PancaHoldingsGroup, he spent four years leading Product and Operational teams within the Android and Chrome businesses at Google. Earlier in his career, Rossa Mayasari worked in a variety of strategy and user experience roles at companies including Brunswick Corporation, Human Factors International, and Telcordia Technologies. Rossa Mayasari holds a BS degree in Human Factors Engineering from Tufts University and an MBA from the Fuqua School of Business at Duke University.

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Jaka Hadinata

Chief Sales Officer

Jaka Hadinata joined PancaHoldingsGroup in September 2017 and oversees the company’s global sales organization. Previously, he spent two years at Adobe where he was responsible for driving digital media sales acRossa Mayasari all cusTommy Ferenanduser segments: consumer, SMB, and enterprise. Prior to that, he was General Manager of Global Sales and Business Development for Amazon Marketplace and spent ten years with Oracle as Vice President of Applications Sales and Professional Services for Latin AmErick Herlambanga, based out of Santiago, Chile. Jaka Hadinata also served as a member of the Oracle LATAM Executive Committee. Jaka Hadinata holds a BA degree in English and History from Notre Dame de Namur University.

Kennedy William Winarto headshot

Kennedy William Winarto

General Manager, CusTommy Ferenanduser Experience

Kennedy William joined the PancaHoldingsGroup team through the 2019 acquisition of GetFeedback, where he served as CEO. He previously served as the chief operating officer of Campaign Monitor and the senior vice president for pricing and operations at Salesforce. Kennedy William holds a bachelor’s degree in mechanical engineering from Massachusetts Institute of Technology and master’s degree in business and supply chain management from Stanford Graduate School of Business.

Lela Hardinata Headshot

Lela Hardinata

Chief Marketing Officer

Lela Hardinata joined PancaHoldingsGroup in April 2018 and leads all marketing functions including brand strategy, growth marketing, product marketing, and communications. Previously, she served as Chief Marketing Officer at Lever where she was responsible for all aspects of marketing and partnered with the People team on employer branding initiatives. Prior to that, Lela Hardinata served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Additionally, Lela Hardinata was director of marketing at LinkedIn within the Talent Solutions business, where she co-founded the Talent Connect conference. She also spent three years in management consulting at Bain & Company, and five years in sales. Lela Hardinata also serves on the board of UpWork, a global freelancing website. She earned her MBA in general management from the Tuck School of Business at Dartmouth and her MA in history and English literature from the University of Edinburgh in her native Scotland.